{"product_id":"new-edition-showa-modern-advertising-design-1920s-30s-seigensha","title":"New Edition Showa Modern Advertising Design 1920s-30s \/ Seigensha","description":"\u003cdiv style=\"line-height: 1.7;\"\u003eThe \u003cstrong\u003eNew Edition Showa Modern Advertising Design 1920s-30s\u003c\/strong\u003e by Seigensha presents a comprehensive collection of advertising and design materials from approximately 100 years ago. This A6 paperback book introduces over 200 posters, flyers, wrapping paper, calendars, and advertisements from the \u003cstrong\u003eTaisho and early Showa periods\u003c\/strong\u003e, when cafes, bars, fruit parlors, and clothing stores lined urban streets and design connected people and things with excitement and freshness.\u003cbr\u003e\u003cbr\u003eFeatured materials include small printed items such as calendars, flyers, stationery, and envelopes, as well as catalogs, leaflets, posters, wrapping paper and packaging, match labels, cuts, and print advertisements. With contributions and commentary by writer and designer \u003cstrong\u003eAsako Hirayama\u003c\/strong\u003e and illustrator and essayist \u003cstrong\u003eHarumin Asao\u003c\/strong\u003e, this book offers a window into the charm and visual culture of early 20th century Japan.\u003c\/div\u003e\u003cdiv style=\"margin: 10px 0;\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/div\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOver 200 materials:\u003c\/strong\u003e Posters, flyers, wrapping paper, calendars, and advertisements from the 1920s-30s.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaisho and early Showa design:\u003c\/strong\u003e Showcases urban advertising from cafes, bars, fruit parlors, and clothing stores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDiverse design examples:\u003c\/strong\u003e Small printed materials, catalogs, leaflets, posters, packaging, match labels, and print ads.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExpert contributions:\u003c\/strong\u003e Commentary by Asako Hirayama and Harumin Asao.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e264 pages:\u003c\/strong\u003e Comprehensive A6 paperback format.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ctable style=\"text-align: left;\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003eFormat\u003c\/th\u003e\n\u003ctd\u003eA6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eTotal Pages\u003c\/th\u003e\n\u003ctd\u003e264 pages\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eBinding\u003c\/th\u003e\n\u003ctd\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eEdited by\u003c\/th\u003e\n\u003ctd\u003eSeigensha Editorial Department, Jun Asami\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003cth\u003eMade in\u003c\/th\u003e\n\u003ctd\u003eJapan\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"mysite","offers":[{"title":"Default Title","offer_id":53501927457086,"sku":"237000023","price":205.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1904\/8766\/files\/new-edition-showa-modern-advertising-design-1920s-30s-seigensha-bungu-3382930.jpg?v=1778909413","url":"https:\/\/kawaiizaki.com\/products\/new-edition-showa-modern-advertising-design-1920s-30s-seigensha","provider":"KAWAIIZAKI","version":"1.0","type":"link"}